TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
EVENT-MARKETING [1 record]
Record 1 - internal organization data 2005-10-24
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- event marketing
1, record 1, English, event%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- event-marketing 2, record 1, English, event%2Dmarketing
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A "live" themed activity, (e.g., music festival, sporting event, etc.) related to the selling of a product or a group of products. 3, record 1, English, - event%20marketing
Record number: 1, Textual support number: 1 CONT
When integrated with the rest of a corporation's promotional and advertising activity, event marketing allows companies to glean funds across multiple budgets, rather than taxing a single department. In fact, Lewis says there is an evolution underway in which integrated event marketing is now leading marketing strategy for many of its clients. 4, record 1, English, - event%20marketing
Record number: 1, Textual support number: 1 PHR
Event-marketing initiative; responsible for event-marketing. 2, record 1, English, - event%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marketing ponctuel
1, record 1, French, marketing%20ponctuel
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- vente à l'événement 2, record 1, French, vente%20%C3%A0%20l%27%C3%A9v%C3%A9nement
correct, feminine noun
- vente à l'évènement 3, record 1, French, vente%20%C3%A0%20l%27%C3%A9v%C3%A8nement
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique de promotion des ventes reposant sur l'exploitation d'événements de la vie du client et par extension de tout événement intéressant la vie de la société. 2, record 1, French, - marketing%20ponctuel
Record number: 1, Textual support number: 1 OBS
évènement : Cette graphie, puisée des Rectifications de l'orthographe recommandées par le Conseil supérieur de la langue française, est attestée dans le Petit Robert (2004). 3, record 1, French, - marketing%20ponctuel
Record number: 1, Textual support number: 2 OBS
vente à l'événement : terme publié au Journal officiel du 26 mars 2004. 4, record 1, French, - marketing%20ponctuel
Record 1, Spanish
Record 1, Textual support, Spanish
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