TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

IMPULSE BUYING [2 records]

Record 1 1999-02-24

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Sales (Marketing)
DEF

Buying a product on the spur of the moment, motivated by seeing it attractively displayed in a store, without a previous desire to own it.

OBS

The term "impulse purchase" and its definition were reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

Key term(s)
  • impulse buying
  • spur-of-the-moment purchase

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Vente
DEF

Achat motivé par la vue d'un produit attrayant dans un établissement, sans qu'il y ait eu avant une volonté de le rechercher pour l'acheter.

OBS

Le terme «achat par impulsion» et la définition ont été extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • achat coup de foudre

Spanish

Campo(s) temático(s)
  • Motivación y psicología de la publicidad
  • Ventas (Comercialización)
DEF

Compra motivada por la visión del producto en condiciones atractivas en un establecimiento, sin que hubiera previamente la voluntad de buscarlo para comprarlo.

OBS

El término "compra por impulso" y la definición fueron extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Record 2 1997-12-08

English

Subject field(s)
  • Marketing
CONT

Unadvertised sales are the main drivers of impulse purchasing closely trailed by the availability of usually hard-to-find product and in-store merchandizing. Impulse purchasing is also prompted to a lesser but still meaningful, degree by new products and free instruction sheets.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 2

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