TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRETESTING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2000-10-18

English

Subject field(s)
  • Advertising Agencies and Services
  • Marketing Research
  • Motivation and Advertising Psychology
DEF

The measurement of the acceptance of an idea of a product or service presented to potential buyers. Usually accomplished through interviews with Prospects to determine the strengths and weaknesses of the ideas or perhaps advertisements either alone or in comparison with others or a norm.

Key term(s)
  • pretesting
  • pre-testing

French

Domaine(s)
  • Agences et services de publicité
  • Étude du marché
  • Motivation et psychologie de la publicité
DEF

Ensemble des techniques d'investigation destinées à contrôler la valeur de la communication d'un message publicitaire avant sa diffusion.

DEF

«pré-test» : Contrôle préalable de l'efficacité d'un message publicitaire.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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