TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SERVITIZATION [1 record]

Record 1 2023-08-31

English

Subject field(s)
  • Marketing
  • Environmental Economics
CONT

Servitization is the activity of selling the services provided by the product rather than the product itself. It is a business model that might be environmentally superior to conventional selling. Servitization promises accessibility to the product’s functionality, pooling of consumer use, and potentially products of better design.

Key term(s)
  • servitisation
  • servicisation

French

Domaine(s)
  • Commercialisation
  • Économie environnementale
CONT

Dans le contexte du marketing, [le terme] «servicisation» désigne le phénomène par lequel on passe sur certains marchés d'une logique de prestation de fourniture d'un produit à une logique de prestation de services.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Economía del medio ambiente
CONT

[...] la servitización [...] es la práctica de reducir el consumo de materiales a través de un cambio orientado a transformar a los consumidores de productos, en usuarios de servicios [...]

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