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TELEPHONE COINCIDENTAL METHOD [1 record]

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Alphabetical list of terms

Record 1 1981-10-28

English

Subject field(s)
  • Surveys (Public Relations)
  • Advertising
  • Statistical Surveys
OBS

By this method, a preselected sampling of people is called up and asked, "Do you have a television set? How many members of the family are watching it? What channel? What program?"

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Publicité
  • Sondages et enquêtes (Statistique)
OBS

méthode de sondage statistique par laquelle on interroge les enquêtés sur un événement qui se déroule au moment de l'appel téléphonique.

Spanish

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