TERMIUM Plus®

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VENTURE ANALYSIS [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1991-04-02

English

Subject field(s)
  • Decision-Making Process
  • Marketing
DEF

Systematic technique and process of investigating, identifying and determining the product or service being considered; market needs ...; investment or production costs; optimum selling price ...; potential for competitors to obsolete the product....

OBS

Selecting profitable projects. No company begins a project with the expectation that it will be a loser. ... Most [projects however] do not meet expectations.... Sometimes the cause is a product that has too high a selling price because its costs are excessive. Sometimes it is timed too late ... [or too early]. ... There usually is no shortage of potential products to be considered for further development and production. The problem is one of preselection or screening of many projects to determine which are most promising.

French

Domaine(s)
  • Processus décisionnel
  • Commercialisation
CONT

Le diagnostic innovation est, entre autres, destiné à vérifier la capacité d'une entreprise à développer le projet de produit nouveau dans lequel elle souhaite s'impliquer, ou est déjà impliquée.

Spanish

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