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ACTE ACHAT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2014-01-08

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
  • Marketing
CONT

The method consists of four steps ... designed to measure in terms of normal day-to-day consumer buying act: purchases by perceivers of advertising messages.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
  • Commercialisation
CONT

L'apparition d'une attitude favorable à l'acte d'achat n'est possible que si le message a été assimilé.

Spanish

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