TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CARNET VISION [1 record]
Record 1 - internal organization data 2001-11-19
Record 1, English
Record 1, Subject field(s)
- Advertising
- Marketing
- Surveys (Public Relations)
- Television Arts
Record 1, Main entry term, English
- viewing log
1, record 1, English, viewing%20log
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- diary 1, record 1, English, diary
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Folder or brochure whose pages state titles of television programs or viewing periods on the different channels, to establish the number of persons in a household to have viewed each 15-minute portion of a program. 2, record 1, English, - viewing%20log
Record number: 1, Textual support number: 1 CONT
... Nielsen also produces local market ratings (NSI) from "diaries" or viewing logs maintained by separate samples of viewers. 1, record 1, English, - viewing%20log
Record number: 1, Textual support number: 1 OBS
Usually, the logs require to state the sex and age group of each potential viewer in a household, a series of columns being provided to that effect. 2, record 1, English, - viewing%20log
Record 1, French
Record 1, Domaine(s)
- Publicité
- Commercialisation
- Enquêtes et sondages (Relations publiques)
- Télévision (Arts du spectacle)
Record 1, Main entry term, French
- carnet de vision
1, record 1, French, carnet%20de%20vision
correct, see observation, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- cahier de vision 1, record 1, French, cahier%20de%20vision
correct, see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Dépliant ou brochure dont les pages énumèrent des émissions de télévision ou des temps d'antenne par tranche de 15 minutes pour établir le nombre de personnes ayant visionné une émission ou une portion de celle-ci. 2, record 1, French, - carnet%20de%20vision
Record number: 1, Textual support number: 1 CONT
[...] Nielsen fournit également des classements locaux (NSL) d'après les carnets de vision tenus par des échantillons distincts de spectateurs. 1, record 1, French, - carnet%20de%20vision
Record number: 1, Textual support number: 1 OBS
Les carnets demandent habituellement d'établir, pour une semaine donnée, le sexe et le groupe d'âge des téléspectateurs, une série de colonnes étant prévue pour identifier chaque personne du foyer susceptible de se retrouver devant le petit écran. 2, record 1, French, - carnet%20de%20vision
Record number: 1, Textual support number: 2 OBS
Pour établir les cotes d'écoute à la radio, on utilise plutôt les expressions «carnet d'écoute» ou «cahier d'écoute». Un carnet contient quelques pages et recueille les données pour une semaine d'écoute; le cahier, plus étoffé, permet d'inscrire des données sur une plus longue période. 2, record 1, French, - carnet%20de%20vision
Record 1, Spanish
Record 1, Textual support, Spanish
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