TERMIUM Plus®

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CUMULATION AUDIENCE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2013-12-04

English

Subject field(s)
  • Advertising Media
  • Advertising Agencies and Services
DEF

A concept based on the assumption that the longer an advertising message is carried by a chosen vehicle, the greater the possibility that more individuals or families will be exposed to it.

French

Domaine(s)
  • Supports publicitaires
  • Agences et services de publicité
DEF

Mouvement général d'accroissement de la couverture réalisé par parutions successives dans un même support.

Spanish

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