TERMIUM Plus®

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IMPRESSION RETENUE [1 record]

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Alphabetical list of terms

Record 1 2002-03-23

English

Subject field(s)
  • Advertising
DEF

The number of television viewers who can spontaneously remember an advertisement.

OBS

retained impressions: term rarely used in the singular (retained impression).

Key term(s)
  • retained impression

French

Domaine(s)
  • Publicité
CONT

Pour déterminer si le montant alloué à la publicité est efficace, un sondage permet d'estimer le nombre d'impressions retenues par le consommateur pour les principales compagnies.

OBS

impressions retenues : terme rarement utilisé au singulier (impression retenue).

Key term(s)
  • impression retenue

Spanish

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