TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARCHE PSYCHOGRAPHIQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-03-13

English

Subject field(s)
  • Marketing Research
CONT

Psychographic markets are groups of travelers having common attitudes, motivations, needs and wants.

OBS

psychographics: the use of demographics to determine attitudes and tastes of a particular segment of a population, as in marketing studies.

French

Domaine(s)
  • Étude du marché
OBS

L'adjectif "psychographique" a été relevé dans LLMAR, 1977, p. 378.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: