TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MESSAGE PLACE CHOIX STATION [1 record]

Record 1 2010-10-18

English

Subject field(s)
  • Advertising Techniques
DEF

Commercial announcements that can be scheduled at the station's discretion any time during the period specified by the seller.

French

Domaine(s)
  • Techniques publicitaires
DEF

Expression employée par les médias électroniques pour désigner que la période de diffusion d'une annonce publicitaire sera déterminée par la station.

OBS

Parmi les sources documentaires consultées, un seul ouvrage faisait la distinction entre run-of-schedule, terme de publicité télévisée, et run-of-station, terme de publicité radiophonique.

Spanish

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