TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CONCEITO [2 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- central selling idea
1, record 1, English, central%20selling%20idea
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The copywriter must ... focus his message around one or two [product selling points] that are stronger than others in order to provide a central selling idea for the advertisement. 2, record 1, English, - central%20selling%20idea
Record number: 1, Textual support number: 2 CONT
The advertising campaign developed on the defined strategic platform focused on the central selling idea of superiority: Superiority in terms of technology, confidence, image and manner. 3, record 1, English, - central%20selling%20idea
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- idée-force
1, record 1, French, id%C3%A9e%2Dforce
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'objet du test de concept est donc d'évaluer ce que vaut une idée-force envisagée pour servir d'axe à la campagne de publicité. 2, record 1, French, - id%C3%A9e%2Dforce
Record number: 1, Textual support number: 1 OBS
En créativité publicitaire, l'idée est alors synonyme de concept : c'est l'idée-force qui va étonner et faire passer le message voulu. 3, record 1, French, - id%C3%A9e%2Dforce
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2012-10-15
Record 2, English
Record 2, Subject field(s)
- Lexicology, Lexicography, Terminology
Record 2, Main entry term, English
- concept
1, record 2, English, concept
correct, officially approved
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A unit of knowledge abstracted from a set of characteristics attributed to a class of objects, relations or entities. 2, record 2, English, - concept
Record number: 2, Textual support number: 1 OBS
concept: term officially approved by the Terminology Branch, Public Works and Government Services Canada. 3, record 2, English, - concept
Record 2, French
Record 2, Domaine(s)
- Lexicologie, lexicographie et terminologie
Record 2, Main entry term, French
- concept
1, record 2, French, concept
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- notion 1, record 2, French, notion
correct, feminine noun, officially approved
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Unité de connaissance constituée par abstraction à partir de traits ou propriétés communs à une classe d'objets, de relations ou d'entités. 1, record 2, French, - concept
Record number: 2, Textual support number: 1 OBS
notion : terme uniformisé par la Direction de la terminologie, Travaux publics et Services gouvernementaux Canada. 2, record 2, French, - concept
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Lexicología, lexicografía y terminología
Record 2, Main entry term, Spanish
- concepto
1, record 2, Spanish, concepto
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- noción 1, record 2, Spanish, noci%C3%B3n
correct, feminine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Unidad de conocimiento constituida por abstracción a partir de un conjunto de características o propiedades comunes a una clase de objetos, relaciones o entidades. 1, record 2, Spanish, - concepto
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