The Government of Canada’s terminology and linguistic data bank.

satisficing [1 record]

Record 1 2017-01-26


Subject field(s)
  • Economics
  • Industrial and Economic Psychology

In economics, satisficing is a behaviour which attempts to achieve at least some minimum level of a particular variable, but which does not strive to achieve its maximum possible value.


The most common application of the concept in economics is in the behavioural theory of the firm, which, unlike traditional accounts, postulates that producers treat profit not as a goal to be maximized, but as a constraint. Under these theories, although at least a critical level of profit must be achieved by firms, thereafter priority is attached to the attainment of other goals.


  • Économique
  • Psychologie industrielle et économique

A. Simon oppose à l'attitude optimisatrice, le principe du seuil de satisfaction de l'individu (satisficing) : les agents mettent en œuvre des stratégies pour parvenir à des situations leur paraissant préférables dans le processus d'ajustement mutuel du possible et du désirable.


Le terme «satisficing» n'a pas encore d'équivalent fixé par l'usage.


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