TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

HYPERPERSONALISATION [1 record]

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Record 1 2022-05-10

English

Subject field(s)
  • Advertising Techniques
  • Information Processing (Informatics)
  • Internet and Telematics
CONT

Hyper-personalization leverages artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. This approach takes personalized marketing a step further.

Key term(s)
  • hyperpersonalisation

French

Domaine(s)
  • Techniques publicitaires
  • Traitement de l'information (Informatique)
  • Internet et télématique

Spanish

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