TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

popular brand [1 record]

Record 1 2005-02-04

English

Subject field(s)
  • Trademarks (Law)
  • Copyright, Patent and Trademark Law
  • Trade
CONT

A successfully established brand is one that embodies a set of positive attributes associated with a product or entity that resonates with a particular set of customers. As the awareness of a brand increases, these underlying combinations of attributes evolve into the character and soul of that brand.

CONT

Omnia's Interactive Services business unit began just six months ago, as an extension of Omnia Marketing, a full-service advertising agency. Its primary brand through which Omnia does its marketing is Catmedia.net.

CONT

A product or manufacturer having a name brand.

OBS

These terms are not interchangeable in all contexts.

French

Domaine(s)
  • Marques de commerce (Droit)
  • Propriété industrielle et intellectuelle
  • Commerce
CONT

La marque bien connue devient alors indicatrice d'une norme technique. Toutefois cette utilisation non autorisée d'une marque connue permet de bénéficier impunément et sans permission de la réputation d'une grande marque et de la clientèle qui s'y rattache.

CONT

La Taiwan Lite, une version allégée de la marque populaire [Taïwan], a été lancée en 1999 pour cibler les consommateurs de bière attirés par un produit léger.

CONT

Harley Davidson est une marque bien implantée, réputée pour son image de qualité et de style de vie.

OBS

Ces équivalents ne sont pas interchangeables dans tous les contextes.

Key term(s)
  • marque prestigieuse
  • marque renommée
  • marque bien établie sur le marché

Spanish

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