TERMIUM Plus®

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BEHAVIORAL COMMITMENT [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
  • Marketing
CONT

[in concept testing] "hard core" potential buyers are identified by requiring a choice (including a measure of "behavioral commitment" to try or buy the concept) between the concept and the leading competitive brands.

French

Domaine(s)
  • Produit (Commercialisation)
  • Commercialisation
DEF

[pendant les tests de concepts] on identifie les acheteurs potentiels «irréductibles» en les contraignant à un véritable choix [...] (qui permet de mesurer leur degré d'engagement effectif à essayer ou à acheter le concept).

Spanish

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