TERMIUM Plus®

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ANALYSE SEGMENTATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-06-13

English

Subject field(s)
  • Marketing Research
  • Statistical Methods
DEF

Analysis of a market by dividing it into homogeneous subsections in order that each segment may be treated in the most appropriate manner.

French

Domaine(s)
  • Étude du marché
  • Méthodes statistiques
DEF

Méthode statistique de la mercatique consistant à définir des sous-ensembles au sein d'une population générale donnée.

OBS

Segmentation : D'une manière générale, processus d'analyse qui vise à séparer les individus d'une population donnée en plusieurs groupes homogènes sur un certain nombre de critères appelés critères de segmentation.

Spanish

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