TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

FRAIS PROMOTION [1 record]

Record 1 2010-11-22

English

Subject field(s)
  • Sales (Marketing)
  • Merchandising Techniques
  • Financial Accounting
Key term(s)
  • promotion expense

French

Domaine(s)
  • Vente
  • Techniques marchandes
  • Comptabilité générale
DEF

Coûts engagés par l'entité pour stimuler ses ventes par des actions promotionnelles diverses auprès des consommateurs, des distributeurs et des utilisateurs.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • Técnicas mercantiles
  • Contabilidad general
Key term(s)
  • gasto de promoción
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