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ANNONCE NOIR BLANC [1 record]

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Record 1 2020-06-23

English

Subject field(s)
  • Advertising Media
  • Typography
  • Advertising Agencies and Services
CONT

In a recent experiment designed to measure the effectiveness of color versus black and white advertisement, the Milwaukee Journal found that the addition of color increased readership 77 percent among men.

French

Domaine(s)
  • Supports publicitaires
  • Typographie (Caractères)
  • Agences et services de publicité
CONT

Même en noir et blanc, les annonces publicitaires s'avèrent un remarquable véhicule pour promouvoir nos produits [...] Mais elles aussi doivent tenir compte des normes graphiques [...] annonces en noir et blanc doivent donc être produites suivant les mêmes règles qui visent la production d’annonces en couleurs.

Spanish

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