TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

Saved records

Record 1 2019-02-28

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
  • The Product (Marketing)
OBS

The usage of colour in advertising is often a very important choice, since colour can have a tremendous psychological impact on people. The national origin of potential buyers, for example, can influence their preference for colour.

Key term(s)
  • color advertisement
  • advertisement in color
  • color ad
  • color advert

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
  • Produit (Commercialisation)
CONT

Des études spécifiques aux publicités contenues dans les annuaires (pages jaunes) ont été entreprises. [...] grâce à des mesures de suivi oculaire («eye-tracking») [...] les consommateurs repéraient les annonces couleurs avant celles en noir-et-blanc, [ils] en remarquaient davantage, et [ils] passaient en moyenne 21 % de temps en plus sur une annonce en couleurs.

Spanish

Delete saved record 1

Record 2 1995-07-19

English

Subject field(s)
  • General Scientific and Technical Vocabulary
  • Flight Instruments and Equipment (Aeroindustry)
OBS

Term standardized by ISO.

French

Domaine(s)
  • Vocabulaire technique et scientifique général
  • Instruments et équipement de bord (Constructions aéronautiques)
OBS

Terme normalisé par l'ISO.

Spanish

Delete saved record 2

Record 3 2000-06-27

English

Subject field(s)
  • The Eye
DEF

The apparent movement of a small stationary spot of light seen in darkness.

French

Domaine(s)
  • Oeil
DEF

Illusion de mouvement d'un objet observé fixement dans l'obscurité.

OBS

Source MVISI-F : Le nouveau dictionnaire de la vision par Michel Millodot, Médiacom Vision Éditeur, 1997.

Spanish

Delete saved record 3

Record 4 1988-07-13

English

Subject field(s)
  • Skating
OBS

Figure skating term(s).

French

Domaine(s)
  • Patinage
OBS

Terme(s) de patinage artistique.

Spanish

Delete saved record 4

Record 5 1993-08-23

English

Subject field(s)
  • Psycho-, Socio- and Ethnolinguistics
DEF

A language of the Kwa branch of the Niger-Congo family of African language spoken by the Fon, an ethnic group living in the south of Benin (called Dahomey until 1975) in West Africa.

French

Domaine(s)
  • Psycho-, socio- et ethnolinguistique
DEF

Langue nigéro congolaise du groupe kwa, proche de l'éwé, parlée par les Fons, groupe ethnique habitant le Bénin (anciennement Dahomey) en Afrique occidentale.

Spanish

Delete saved record 5

Record 6 2001-01-15

English

Subject field(s)
  • Insurance
  • Foreign Trade
DEF

A loss that is not directly due to the peril insured against but is nevertheless caused thereby.

Key term(s)
  • consequential damages

French

Domaine(s)
  • Assurances
  • Commerce extérieur
DEF

pertes indirectes : Pertes qui ne sont pas directement provoquées par le risque assuré, mais qui sont néanmoins consécutives au sinistre (pertes de revenus, par exemple).

Key term(s)
  • dommages consécutifs
  • dommages indirects
  • pertes indirectes

Spanish

Campo(s) temático(s)
  • Seguros
  • Comercio exterior
DEF

Daño que es consecuencia mediata o indirecta de un siniestro.

CONT

Un daño consecuencial puede ser el producido por el agua que han utilizado los servicios de extinción para sofocar un incendio.

Delete saved record 6

Record 7 1989-02-09

English

Subject field(s)
  • Museums
  • Organized Recreation (General)

French

Domaine(s)
  • Muséologie
  • Loisirs organisés (Généralités)

Spanish

Delete saved record 7

Record 8 1976-06-19

English

Subject field(s)
  • Forms Design
  • Business and Administrative Documents

French

Domaine(s)
  • Imprimés et formules
  • Écrits commerciaux et administratifs

Spanish

Delete saved record 8

Record 9 1987-03-11

English

Subject field(s)
  • Insurance
DEF

a technique of borrowing against nonforfeiture (cash, loan or surrender) values in order to minimize the cash outlay for premium payments.

OBS

Created primarily for high tax level insurance buyers, the plan is designed to take advantage of the tax deductibility of the interest paid on the loan. The borrowed money may have come directly from the insuring company or from a lending institution (such as a bank) with the cash value acting as collateral.

French

Domaine(s)
  • Assurances

Spanish

Delete saved record 9

Record 10 1988-02-22

English

Subject field(s)
  • Clothing (General)
OBS

Close-fitting: fitting snugly to the body or limbs.

French

Domaine(s)
  • Vêtements (Généralités)

Spanish

Delete saved record 10
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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