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The main use of quotation marks is to set off the exact words of a speaker or written source from the main body of a text. The quotation may consist of one or more complete sentences or paragraphs, parts of a sentence or paragraph or as little as one word. As an alternative to the use of quotation marks in the run-in format (quotations integrated into the text), direct quotations may be indicated by means of indentation and/or reduced leading (space between lines) or font size, called the block format. Whichever format is adopted, the quoted matter should normally be faithfully reproduced in every detail: the spelling, punctuation and other characteristics of the original may not be changed without good reason (see 8.10 Insertions, alterations and parentheses for information on insertions in and alterations to quoted matter).
Bear in mind, too, that the excessive use of quotations can mar the appearance of a page and make it difficult for the reader to follow the ideas being presented; it is often better to paraphrase, use indirect speech or give a summary of the ideas concerned in your own words—in each instance accompanied by a footnote providing the source of information. Quotations are justified if the intention is to demonstrate a particular characteristic, style or wording, or to compare quotations; if the material is striking, memorable or well known; or if the quotation itself is an example or proof of what is being discussed, as in the case of legal evidence.
In this chapter, we shall follow the predominant Canadian practice of placing the period or comma within closing quotation marks and using double rather than single quotation marks (except for quotations within quotations, as illustrated in 8.08 Quotations within quotations).
Use the run-in format when the quoted matter is not more than fifty words or five lines long (longer quotations should be set in block format):
The quotation remains within the body of the paragraph.
Because the run-in format does not require indentation, the writer enjoys some latitude in positioning the clause or phrase that introduces the quotation, also called the annunciatory element.
Note that when a quotation is interrupted by other matter, the quotation marks are repeated before and after each part of the quotation:
If you decide to insert the annunciatory clause between two items that were separate sentences in the original or have become separate sentences in the quotation, capitalize the first word of the second sentence, i.e. of the second part of the quotation:
Note that in the second example the annunciatory clause ends with a period and not a comma.
When a quotation within a sentence is preceded by that, do not capitalize the first word (unless it is a proper noun or adjective):
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