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Important notice

Good news! We have updated our writing tools. Writing Tips and The Canadian Style have been combined to create a new tool called Writing Tips Plus.

Don’t forget to update your bookmarks. Within a few weeks, Writing Tips will no longer be available.

To begin your search, go to the alphabetical index below and click on the first letter of the word you are searching for.

behaviour, behavioural, behaviourism

In such words as behaviour, Canadians generally prefer the British ending -our to the American variant -or.

  • Market research provides statistics on consumer behaviour.

However, the u may be retained or dropped in the following terms derived from behaviour: behavio(u)ral, behavio(u)rism and behavio(u)rist.

  • Professor Martin discussed the differences between psychoanalytical and behavioural (or behavioral) analyses.
  • The study of behaviourism (or behaviorism) focusses on observable behaviours.
  • B.F. Skinner, the behaviourist (or behaviorist), was known for measuring rates of response.